Editor's Pick
Free
Research & Analytics
Google Analytics 4
Free, powerful website and e-commerce analytics platform
Great for: Shopify Seller · Small Business
4.7Editor's Score / 5
Ease
Setup—
PriceCompletely free for the standard version
Curve—
What it does
Free, powerful website and e-commerce analytics platform
Who gets the most value
Solopreneurs and creators who need a fast on-ramp to research & analytics.
Shopify Seller
Small Business
Honest limitations
We're still gathering field notes on where this tool falls short. Check back soon.
We include this on every listing. Honesty builds trust.
Pricing
Free
Free tier availableCompletely free for the standard versionFree tier
Yes — meaningful free usage available before paying.
Paid plans
Completely free for the standard version
What you can do with Google Analytics 4
- Audiences
- Free
- E-commerce
- Website analytics
- Conversions
- Traffic
- LTV
- Purchase funnel
- Events
- E-commerce tracking
Compare with similar tools
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